David Gauntlett

• At the centre of how we identify out identity is our sexuality and gender.
The differing images of men and women in the media impacts how we view our own identities.

• Although the internet 1990s as a use for sharing stories, it really took off in 2003 with the invention of social networking sites.

• Studies have shown that young people spend more time on computers and the internet then they do watching traditional media forms such as television.
• Because of the mass of media advertising i.e. billboards, magazines and the internet, it is inevitable that we are influenced by the media that surrounds us. We may judge our appearance by what we see on adverts and in magazines.

• We are beginning to reject traditional ideas of the roles of men and women, with only one in six women and one in five men believing that women should be at home and the men in the workplace.