Thursday 17 February 2011
THE SECRET HISTORY OF SOCIAL NETWORKING
· ‘Sharing our lives on the internet has become common place’
· Was very slow to take off.
· Community Memory- first Social networking. Could search messages and read your own- electronic bulletin board. Never reached more then a small community.
· Using it to explore their community.
· Personal computers in the 1980s.
· The Well: ‘twitter 20 years before twitter.’- Began with trying to find a replacement engine. 72 hours later they had the engine flown in from America, fitted and the plane flew out of America.
· The band, Grateful Dead, discovered The Well and started posting from there. Created more interest in the site.
· Online communities were springing up around the world thanks to more powerful home computers.
· About a decade ago social networking was starting to take off but the technology around did not support it
· Trying to make online experience like the offline. Non-anomalous- Friendster
· Within the first year it grew from a small number to a few million.
· Friendster barely worked for two yearsà Myspace.
· The lesson of Friendster is that online you do not know where a competitor is coming from. Your competitor could be someone you don’t even know, something that doesn’t even exist yet.
· Facebook. Started in a dorm room by Mark Zuckerburg.
· Built up a following on campus at Havard college and then it spread to other colleges and universities.
· ½ a billion people worldwide.
· Facebook has changed social networking from being seen as geeky, to being mainstream.
· MySpace influenced Bebo.
· Bebo started by inviting friends and then friends telling their friends. Word of mouth.
· Bebo was big in schools. The first time that parents and teachers began to worry about social networking.
· AOL bough Bebo for £850 million.
· Networking sites were fashionable for a while and then people moved onto something new and ‘cooler’
· Myspace started to target to people who wanted to go to parties in LA.
· Rupert Murdoch bought Myspace.
· News Corp set up an advertising deal with Google.
· People who were technology experts had not set up Myspace and so there were faults.
· Allowing people to decorate pages- made Myspace work.
· People were now interested in social networking and the technology was starting to take place.
· Social networking set up on interest for people to network on campus. They got about 80-90% of Columbia campus on the network.
· Before Facebook had lunched at Harvard, they had already planned for it to spread to other colleges.
· ‘Facebook is the site that would win the network wars’
· At first it wasn’t about meeting people, photos, videos etc…
· You could find random information that you didn’t need but on the internet you couldn’t keep in contact with people- They felt this was a more important need.
· Had to find new ways to attract people whilst not alienating those who already used it.
· The newsfeed was not well received well at first. Only would really have reconsidered if people had stopped using the site- they didn’t.
· Zuckerburg is constantly looking to the future- maybe why they have won.
· He won’t sell the site. Revolutionary spirit- wants the world to be more open and connected.
· It capitalises on the information provided by all of us.
· ‘Hollaback Girl’- targeted their marketing. They advertised the songs to girls who said they were cheerleaders on their profile.
· Their future is dependent on users likes and dislikes.
· One day instead of their being hundreds of channels me might watch the channel our friends recommend.
· People don’t necessary feel its more important then any other form of communicating.
· Was very slow to take off.
· Community Memory- first Social networking. Could search messages and read your own- electronic bulletin board. Never reached more then a small community.
· Using it to explore their community.
· Personal computers in the 1980s.
· The Well: ‘twitter 20 years before twitter.’- Began with trying to find a replacement engine. 72 hours later they had the engine flown in from America, fitted and the plane flew out of America.
· The band, Grateful Dead, discovered The Well and started posting from there. Created more interest in the site.
· Online communities were springing up around the world thanks to more powerful home computers.
· About a decade ago social networking was starting to take off but the technology around did not support it
· Trying to make online experience like the offline. Non-anomalous- Friendster
· Within the first year it grew from a small number to a few million.
· Friendster barely worked for two yearsà Myspace.
· The lesson of Friendster is that online you do not know where a competitor is coming from. Your competitor could be someone you don’t even know, something that doesn’t even exist yet.
· Facebook. Started in a dorm room by Mark Zuckerburg.
· Built up a following on campus at Havard college and then it spread to other colleges and universities.
· ½ a billion people worldwide.
· Facebook has changed social networking from being seen as geeky, to being mainstream.
· MySpace influenced Bebo.
· Bebo started by inviting friends and then friends telling their friends. Word of mouth.
· Bebo was big in schools. The first time that parents and teachers began to worry about social networking.
· AOL bough Bebo for £850 million.
· Networking sites were fashionable for a while and then people moved onto something new and ‘cooler’
· Myspace started to target to people who wanted to go to parties in LA.
· Rupert Murdoch bought Myspace.
· News Corp set up an advertising deal with Google.
· People who were technology experts had not set up Myspace and so there were faults.
· Allowing people to decorate pages- made Myspace work.
· People were now interested in social networking and the technology was starting to take place.
· Social networking set up on interest for people to network on campus. They got about 80-90% of Columbia campus on the network.
· Before Facebook had lunched at Harvard, they had already planned for it to spread to other colleges.
· ‘Facebook is the site that would win the network wars’
· At first it wasn’t about meeting people, photos, videos etc…
· You could find random information that you didn’t need but on the internet you couldn’t keep in contact with people- They felt this was a more important need.
· Had to find new ways to attract people whilst not alienating those who already used it.
· The newsfeed was not well received well at first. Only would really have reconsidered if people had stopped using the site- they didn’t.
· Zuckerburg is constantly looking to the future- maybe why they have won.
· He won’t sell the site. Revolutionary spirit- wants the world to be more open and connected.
· It capitalises on the information provided by all of us.
· ‘Hollaback Girl’- targeted their marketing. They advertised the songs to girls who said they were cheerleaders on their profile.
· Their future is dependent on users likes and dislikes.
· One day instead of their being hundreds of channels me might watch the channel our friends recommend.
· People don’t necessary feel its more important then any other form of communicating.
Thursday 10 February 2011
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